The position.

This client was working on everything they can to get their brand and business off the ground. They gained enough traction to warrant spending more time and effort towards honing in on their targeted audience. Their first photoshoot gave them great results, but they portrayed themselves as a personal training business. Although they do provide those services, their main focus is the bootcamp.

Cheston was tasked to give their website a new look, something that could attract a range of customers in a more inviting way. They want to be portrayed as partners, rather than trainers. As friends rather than clients. As a family rather than business.

Customer personas.

The business was based in suburban Fullerton centrally located to all of the local schools in the area. We looked into a few different possibilities of who might be interesting in the area. At the same time, we wanted to make sure we attracted people who were connected to the trainers. We narrowed the scope down to two different “types” of people.

First, we have Julie. She is a mom of two elementary school kids. The only time she has to herself is during the school hours before she has to take her kids to soccer practice and make dinner. Julie’s goal is to lose weight, just for the sake of being healthy but she has never had any formal training about proper nutrition. Her main pain points are her vulnerability, she needs to have a high level of trust with her future fitness coach.

Next, we have Lisa. She is a young, working professional who has always “worked out” but never got the proper guidance to see real results. She currently spends money on a membership at LA Fitness but she doesn’t feel like she is getting the support she needs to reach her fitness goals. She doesn’t mind paying extra money for a trainer; she just wants to find the right trainer that will be both motivating and fun.

A family feel.

A key component to their brand identity is the aspect of family. This is the differentiating factor for them. Orange Theory, Barry’s, and every other group fitness class doesn’t compare to the quality of human interaction as Stepping Stone Fitness. They are with them every step of the way.

This was an integral part of the web design. We made sure family and care were apparent elements at various parts of the website. Brighter photography. Vivid smiles. Group energy. Caring partners. Cheston built a website that emulates their bootcamp — a welcoming space and a place that feels like home.

Proper wholistic health practices within a boutique bootcamp with a family feel.

/ brand identity
/ brand strategy
/ web design
/ paid social
/ photography
/ video